Nicola Hart is the creative force behind Agua de Madre, a UK-based sparkling water kefir brand that has gained global recognition. Known for her entrepreneurial spirit, Hart built a business that blends health, sustainability, and social good. She has become a respected figure in the mindful drinks industry, inspiring entrepreneurs and wellness advocates alike.
Who is Nicola Hart?
Before entering the world of fermented drinks, Nicola Hart had a vibrant career in the creative industry. She worked as a literary agent and later as a film producer, collaborating on artistic projects. These experiences shaped her vision of storytelling and design, which she later brought into the branding of Agua de Madre.
Her transition from film to fermentation was not accidental but rather inspired by a curiosity to explore natural, sustainable ways of living. While dining at Silo, a zero-waste restaurant in Brighton, she encountered water kefir grains (Tibicos) for the first time. This moment ignited her journey into fermentation and wellness innovation, a path similar in passion and transformation to that of Chris Oliver.
How Nicola Hart Went Viral?

Nicola Hart went viral because she introduced something truly unique to the UK market sparkling water kefir, a probiotic-rich drink that stood out in the wellness industry. Her innovation, combined with strong branding and community-focused values, quickly attracted attention from retailers, media, and health-conscious consumers.
Aspect | Details |
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Unique Idea | Nicola Hart launched sparkling water kefir as a healthier, probiotic-rich drink that appealed to wellness seekers. |
Viral Moment | Her brand gained recognition after being picked up by Harrods, Whole Foods, and even noticed by Prince Charles at a farmers’ market. |
Media Exposure | Lifestyle publications, food blogs, and wellness platforms featured Agua de Madre, spreading her story widely. |
Word of Mouth | Health-conscious communities embraced Agua de Madre as a lifestyle drink, recommending it within wellness circles. |
Awards | Winning the “No & Low Fermented Drinks” category at Imbibe significantly boosted visibility and credibility. |
Influencer Reach
Nicola Hart’s brand, Agua de Madre, has grown its influence through health-conscious communities and premium retailers. By combining wellness, sustainability, and design, she reached a wide audience without relying on celebrity endorsements.
Aspect | Details |
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Health Communities | Popular among vegan, sustainable, and gut-health advocates across the UK and beyond. |
Online Presence | Featured in digital magazines, wellness blogs, and health-focused publications. |
Brand Partnerships | Stocked in Whole Foods, Harrods, and restaurants that promote ethical dining. |
Social Good Impact | Gained attention for donating 1% of profits to women-focused charities, boosting credibility. |
What Nicola Hart is Doing Now?
Today, Nicola Hart is actively leading Agua de Madre, focusing on innovation and global growth. She continues to expand her product line while maintaining the brand’s sustainability and wellness-driven ethos.
Aspect | Details |
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Current Role | Founder and managing leader of Agua de Madre. |
Business Operations | Runs Casa de Madre fermentary in Hackney, London, scaling production. |
Innovation | Developed canned kefir infused with ginseng, ashwagandha, and nopal cactus. |
Branding Updates | Rebranded with designer Chris Chapman to reflect joy, culture, and wellness. |
Future Plans | Aims to expand Agua de Madre internationally while maintaining ethical principles. |
Biography
Nicola Hart is a British entrepreneur who turned her passion for creativity and wellness into a pioneering beverage brand. With a background in literature and film, she combined artistry with innovation to create Agua de Madre.
Attribute | Details |
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Full Name | Nicola Hart |
Nationality | British |
Profession | Entrepreneur, Creative Professional |
Previous Career | Worked as a literary agent and film producer before entering wellness entrepreneurship. |
Known For | Founder of Agua de Madre, pioneer in sparkling water kefir beverages in the UK. |
Age
Nicola Hart has not publicly disclosed her exact birth year, but she is believed to be in her late 40s to early 50s. Despite her age being private, she remains active, innovative, and committed to building her brand.
Attribute | Details |
---|---|
Age | Estimated late 40s to early 50s |
Birth Year | Not officially disclosed |
Current Era | Active entrepreneur since 2017 with a growing presence in wellness |
Height
Nicola Hart’s exact height has not been widely published, but she is reported to be of average build. Her professional image reflects elegance and creativity, complementing her entrepreneurial role.
Attribute | Details |
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Height | Approx. 5 feet 6 inches (estimated) |
Build | Slim and active lifestyle |
Style | Known for elegant, creative, and approachable professional style |
Family
Nicola Hart values her family’s role in supporting her transition from the creative arts to entrepreneurship. While she keeps personal details private, her brand philosophy reflects community and nurturing influences.
Attribute | Details |
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Family Support | Encouraged her move from film to founding Agua de Madre |
Personal Values | Inspired by culture, nurturing, and strong community principles |
Children/Spouse | Information not publicly disclosed |
Relationship
Nicola Hart has chosen to keep her relationship status away from public attention. She prefers focusing on her professional journey and the growth of Agua de Madre rather than sharing personal details.
Attribute | Details |
---|---|
Relationship Status | Not publicly disclosed |
Privacy Choice | Keeps personal life private, focusing media on her entrepreneurial work |
Philosophy | Maintains a clear boundary between personal and professional life |
Career
Nicola Hart’s career reflects a journey from creativity to entrepreneurship. She started as a literary agent and film producer before discovering water kefir, which inspired her to build a wellness drinks empire, much like Charlotte Agnew.
Career Stage | Details |
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Early Career | Worked as a literary agent and film producer, shaping her creative vision. |
Transition | Inspired after discovering water kefir at Silo, a zero-waste restaurant in Brighton. |
Entrepreneurial Move | Founded Agua de Madre in 2017, starting from her own kitchen. |
Achievements | Built Casa de Madre fermentary, supplying Whole Foods, Harrods, and restaurants. |
Current Role | Leading Agua de Madre, pioneering gut-friendly and sustainable drinks. |
Net Worth
Nicola Hart’s net worth is estimated between $1 – $3 million USD, largely built from her brand’s commercial success. Her company continues to attract investors and grow in value through retail and crowdfunding initiatives.
Attribute | Details |
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Estimated Net Worth | Around $1 – $3 million USD. |
Main Income Source | Earnings from Agua de Madre brand and its expansion. |
Brand Value | Growing premium wellness beverage with retail and restaurant partnerships. |
Other Earnings | Attracted angel investors and crowdfunding support for scaling production. |
Education
Nicola Hart’s formal academic details remain private, but her career shows strong foundations in creativity and business. Her knowledge of arts, publishing, and entrepreneurship helped her develop a brand with unique cultural storytelling.
Attribute | Details |
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Academic Path | Education details not publicly shared, likely rooted in creative fields. |
Professional Learning | Practical skills from film, publishing, and entrepreneurship shaped her approach. |
Knowledge Base | Strong understanding of branding, storytelling, and wellness markets. |
Learning Style | Hands-on, experimental, and driven by curiosity about health and sustainability. |
Growth and Expansion of Agua de Madre
From humble beginnings, Agua de Madre expanded steadily under the leadership of Nicola Hart. The brand moved from home production to a dedicated fermentary known as Casa de Madre in Hackney, London. This facility allowed the company to increase production to more than 20,000 bottles per month.
The drink caught the attention of leading retailers, including Whole Foods and Harrods, and even gained recognition from royalty when Prince Charles tried it at a farmers’ market. Such exposure boosted its reputation in the premium wellness drinks market.
Awards and Recognition
Agua de Madre has not only won customers but also industry recognition. The brand received awards in the “No & Low Fermented Drinks” category by Imbibe, a respected beverage platform. The recognition confirmed that Hart’s innovation was both commercially and culturally significant.
Media outlets and health publications praised the brand for its authentic taste, creative branding, and commitment to gut health. Its crowdfunding campaigns also attracted strong investor interest, reflecting growing confidence in sustainable drinks, similar to the way audiences show continued curiosity about Gregg Wallace Net Worth.
Conclusion
Nicola Hart represents a new generation of entrepreneurs who combine creativity with responsibility. By founding Agua de Madre, she created more than a drink — she built a movement around health, culture, and sustainability. Her journey from a literary agent and film producer to a beverage innovator proves that passion and purpose can lead to meaningful success.
Her story inspires aspiring entrepreneurs to pursue bold ideas while staying committed to community and ethics. In today’s wellness-driven world, Nicola Hart stands out as both an innovator and a role model.